NLP for Sales and Marketing

One field in which NLP is especially relevant is that of sales and marketing
‘Neuro’ – understanding how we process information and meaning. ‘Linguistic’ – improving communication.
NLP can help those involved in sales to become more skilled at communicating. By helping to be better communicators, you can better identify clients’ needs and meet those needs more easily.
Through the emphasis on both verbal and non-verbal communication, you can learn principles that turn you into a more powerful, confident and flexible communicator.

How NLP can help with sales and marketing

NLP can help those involved in sales to become more skilled at communicating. By helping to be better communicators,  you can better identify clients’ needs and meet those needs more easily. Through emphasis on both verbal and non-verbal communication, you can learn principles that turn you into a more powerful, confident and flexible communicator. 

As an example, see if you can see the persuasive language in the Coca-Cola ad on the right ….

Look at the NLP Language in this advertisement from CocaCola

Speak the language of your target market

Neuromarketing is the study of what is going on the human brain when people react to advertising, and a successful marketing campaigns recognise the power of how we all think differently (see image)

  • Learn how to speak your target markets language.
  • Identify if they are visual, kinesthetic, auditive or digital kinesthetic. (and align finding with your language)
  • Understand their subjective experiences make them feel & experience certain events.
  • Build rapport and thereby anticipation for your advice, solutions and products.
see me..

We all think in different ways

Evoking a gut reaction, Images, Faces, Colours, Names, People’s desire for belonging

Using NLP in Sales and Marketing

Assuming you’ve worked out your basic proposition and have an  ideal customer list, you need to be clear about your customers’ buying cycle, the problems your service solves, and the value it can bring.

You then have to make contact with the appropriate customer decision makers and influencers. You then want to drive/nudge the sale forward towards a successful close. This involves helping your customer through their buying process.

Understanding their value sets, writing effective proposals, and negotiation are also important and can all benefit from NLP techniques.

Successful sales and delivery and helping your customers identify the value they’ve received will lead to case studies, referrals and testimonials leading to additional business.

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Additional resources

Want to learn more?

Title
The Perfect Close

James Muir’s book ‘The Perfect Close’, demonstrates how that by simply asking just one closing question raised the percentage of successful sales from 25% to 61%. So we can’t assume sales will close themselves.
However James also suggest that beyond the first attempt there is often a negative correlation between closing frequency and sales success​

Title
Blink

We make fast instinctive decisions.
All of us react to situations and make judgments at a subconscious level. Malcolm Gladwell explores this phenomenon in his best-seller, Blink. Marketers, whether they are salespeople or advertisers, would do well to increase their skills in non-verbal communication and in perceiving people’s presuppositions.

Title
Pre-suasion

We make fast instinctive decisions.
All of us react to situations and make judgments at a subconscious level. Malcolm Gladwell explores this phenomenon in his best-seller, Blink. Marketers, whether they are salespeople or advertisers, would do well to increase their skills in non-verbal communication and in perceiving people’s presuppositions.